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Create, Systemise and Automate Your Building Company's Marketing Process

Online Marketing

Have you got an automated marketing funnel that’s bringing you leads on autopilot? Online marketing is the most important part of your marketing in this day and age. You can have instant access to your ideal target market within seconds. 63% of building and construction companies still use manual marketing systems – or have no online marketing at all. This is insane. If you get it right, you could be receiving upward of 5 EXTRA job leads a week. Click below, to check out all the marketing channels you should be using to dominate your niche.

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Offline Marketing

Do you think offline marketing is old and broken? This is the furthest thing from the truth. Just because it’s ‘old’ doesn’t mean it doesn’t work anymore. Integrating online and offline marketing is your key to dominating your industry. Putting a quick flyer together, and getting your guys to drop them 3 streets wide during their lunch breaks, on average brings in an extra 3 decent jobs a year. Click here now to check out the best offline marketing strategies you should be using to get new jobs very quickly.

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Online Marketing

Craig Paterson – Buildplus
“I’ve put a lot of time and effort into a website; it’s now creating leads on autopilot and getting me lots of new jobs. We’re now getting close to 700 people per month through the website, and lots of leads are coming from it.”

Marketing Templates

  • Google Adwords

    This is the main tool to drive traffic to your website. Get this working for you, and you’re going to have a truckload of jobs flying in your door very quickly.

  • SEO (Search Engine Optimisation)

    Get your SEO working for you, and immediately cut your traffic spend in half. With organic leads to your building companies site, you can be picking up new jobs in a flash.

  • Finda.co.nz

    Is Finda working for you? We get clients asking about this constantly. Learn the real tips and tricks to get noticed, rather then just sitting in a cloud of competitors, wasting your cash.

  • NoCowboys.co.nz

    Good reviews? Bad reviews? No reviews? Learn the number 1 thing that the top 10 building and construction companies are doing to get the most out of Nocowboys.co.nz… This can also massively reduce your Googe Adwords costs.

  • Yellow.com

    Don’t believe people that say Yellow doesn’t work anymore. Whether you’re using Yellow.com or the old school Yellow Pages, there’s still at least 3 jobs a year for you to get from Yellow – you just need to understand how.

  • Facebook

    Are you using Facebook ads to advertise? Did you know you can upload your own personal list to Facebook, then sneakily advertise your business to those people that already know who you are, or who have previously enquired. When used properly in the building and construction industry, Facebook can give you an average ROI of $18.79 per job – that’s pretty sweet!

  • Linkedin

    Are you on Linkedin? Are you using it to get yourself strategic alliance partners? Aligning with the local architects or lawyers can see you with an extra 5 jobs a year, very quickly and very easily… find out how now.

  • Remarketing

    Do you remarket to everyone that’s come to check out your site? Imagine clicking away to another site, with your building companies banners following you. Remarketing can increase the chances of a prospect choosing you to do their job, over your competitor by a insane 64%… Find out how to get it in play now.

Offline Marketing

Ray Sale – Haven Renovations

I’ve done a little lead generation, which is something I haven’t heard about, being like most builders it was all referral work. I also got referral strategies in place to back that up and to keep it coming in. So far I’ve picked up 3 more jobs in the last 6 months, big jobs that I would have gone 50/50 on previously. By implementing subtle strategies I’ve managed to secure them, primarily from changes under BPM’s advice. Our goals for the next 3 months is to double turnover again and we’ve specific goals set to achieve that”.

Marketing Templates

  • BNI (Business Networking Group)

    Are you part of a BNI? This is arguably the quickest and easiest ways to get new jobs and referrals. Being in a BNI will guarantee you at least 3 new jobs a year.

  • Referral Program

    Who are your biggest advocates? Yup – they’re people you’ve previously done work for, or your friends and family. Why not put something in place to reward them for getting you work? Imagine how much more work they’ll refer you.

  • USP (Unique Selling Proposition) & Guarantee

    Do you guarantee your work? and we don’t mean the ‘Certified Builders’ or ‘Master Builders’ guarantee. Do you have a guarantee that makes you stand out from the crowd, that would make a prospect choose you over the chippie down the road? A killer guarantee positions you as the expert in your niche and allows you to charge higher prices.

  • Flyers

    Do you use flyers? Creating a basic flyer and dropping them 3 streets wide, from where your jobs are, can get you an extra 2 leads a week. Just get your guys to drop them during their lunch breaks, offer them an incentive if they get you a job.

  • What’s On Report

    Do you check the What’s On Report? For a small amount of money, you’ll get a list of upcoming jobs that you can get in on.

  • JV’s (Joint Ventures) & Strategic Alliances

    Are you aligned with other people in your industry and niche? Do you get jobs from architects or lawyers? More than 70% of our clients get at least 5 jobs a year through JV’s.

  • Testimonials

    Do you use testimonials in your marketing? Testimonials increase proof and ease prospect pain and questioning. By inserting testimonials into your website, postcards, flyers, landing pages etc. your conversion rate can increase by as much as 43%. Remember, if it’s written (or on video), it must be true.

  • Site & Vehicle Signage

    Do you have signage around all your jobs? Are your chippie’s vans and utes sign-written? One of our clients gets an extra 8 jobs a year, just from his van signage alone. Get some basic, direct response site signage done up, and start getting free leads. Remember one job will pay off the signage 10-fold.

What people who have worked with us have to say

Craig Shorrock

“We had been running our building company for 7 years and every year had been a carbon copy of the year before. We always knew we could do more work, doing 4 jobs a year. We knew it could be done, we just didn’t know how to market our company. W thought, how do you market a building company when there are so many out there? We didn’t think it could be done… and thought right, let’s call Marti and get some advice. We used to quote 4 jobs over 6 months and now between 6 months I am quoting 46 jobs. Our turnover has more than tripled in the last 12 months.We’re now in a position where we can take on an operations manager, site supervisor and an accounts person. Then we will hire a sales person on. We are now moving from a home office to a proper office, so that it is a bit tidier for clients and a bit more professional. We can afford to step back and work on the business even more. It’s been a very good year.”

Craig ShorrockOwner – Reliant Residential & Reliant Group
Ross Collins

“We were working evenings and weekends trying to keep up, the work was coming in but we were not making any money. We knew we needed help and decided to contact Builders Profitable Marketing. Marti and the team have been so motivating, they have heaps of knowledge, resources and have supported us to develop more systems to help us manage our time more efficiently. This has given us more free weekends and evenings to spend time with our kids. Our business has already grown by 20% and in 3 months we have shifted our business out of the house and into a commercial building. We have a long way to go to reach our potential but we feel more confident and more in control. Builders Profitable Marketing have helped us get our systems into place and understand our numbers to improve our profitability”

Ross CollinsOwner - Building & Restoration LTD
Shane Savill

“We had a small cabin business which had been operating for 12 months and didn’t really know what to do with it. We needed direction as well as things needed to be worked out, as we were new to business .We’ve been on board with BPM for 6 months and we now have our website up and running as well as Google AdWords. The result has been for the 2014 year, we’re on track to double our income. If we do that, drinks all round!” The benefits from these strategies means that our finances are healthier, resulting in more time for surfing and we can leave the business in capable staff hands.”

Shane SavillOwner - Dreamtime Cabins
Richie Ellett

“Since working with the team, we have dealt with the value of our average sale.

In the last year, 2 of the recommended sales tactics we have implemented now equate to 55% of our turnover which is pretty amazing.

Our turnover in the last 6 months from this financial year has already surpassed last year’s annual turnover, so we’re looking pretty happy.”

Richie EllettOwner - Professional Property People